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Could we please use a different word–one besides ‘stress’–when we talk about what causes health problems?

119_1914September 21, 2010

Today is my daughter-in-law’s birthday. I thought about her this morning as  Dr. Oz talked about the health of skin for women in their 30s, their 40s, and their 50s…  For women in their 30s, like my daughter-in-law, the guest dermatologist noted that ‘stress’ is a big contributor to skin problems. Sigh. From the vantage of late 50s, I wish that we might use other words to communicate about health conditions and changes. What if instead of saying with stern expression and furrowed brow,  “When we don’t get enough sleep because our toddler doesn’t sleep eight hours or our elementary age child wakes up sick and keeps up in the night, it causes us stress,” we said with a chuckle, “I have a much greater appreciation for my parents now that I’m learning to catch a few hours of sleep here and 20 minutes there. I understand now why ‘sleep’ could make the top five list for ‘things  I want to do on my vacation.'” Sometimes, it is all in the framing.

We talk about loss versus gain frames in communicating about health. Loss frames emphasize the costs associated with developing new health habits, while gain frames emphasize the benefits associated with developing new health habits. Stress is all about losses and costs. Life is all about gains and benefits. So, yes, even though the dermatologist also cautioned that alcohol causes premature aging of the  skin, I hope my daughter-in-law is celebrating her life today, and perhaps even toasting the year ahead….

Do you know what condition is linked to a bull’s eye rash?

img_0026July 14, 2010

Someone recently told me, “I read your blog when I get a chance and it is interesting… but what am I supposed to do with the information there?” I paused for a moment. And after a bit of conversation, I decided to take the blog in a different direction for awhile. While I hope information will still be interesting, I thought we could try a bit of an experiment to see if we can make the information more directly useful. So, here goes.

What is one health risk you face because of something you like to do for fun? For example, if you like to go hiking in the woods, you face risks relating to poison ivy and/or ticks. I like to hike and often face these risks. I am very sensitive to poison ivy. So I know what poison ivy looks like… well, sort of. Leaves of three. That is a description that fits a lot of plants in the woods, so it is a bit challenging to avoid all plants with leaves of three. And in fact, I am not always successful in doing so.

As for the result of not successfully identifying and avoiding poison ivy, I am all too familiar with the blistering rash that comes with exposure to the plant. Recently, after a weekend in the woods, I developed chills and aches–severe ones that seemed like a summer flu. As I buried myself under quilts for a second evening, I noticed a rash with a familiar red appearance forming on me. I was pretty unhappy about what I expected to be coming. The morning after noticing the rash, I looked for the blisters I was expecting as part of what I assumed was going to be poision ivy rash. Instead, I found that the rash was now about 12 inches in diameter and rather circular with an area of red surrounded by a white circle and then more red in a rather prominent circle.

This is when online health information searching comes into play for me. I went online and searched for ’causes of red rash.’ It wasn’t long before I came upon a picture of my rash–and the label, a bull’s eye rash, and the link to Lyme’s disease. Alas, in a short time, I was in the doctor’s office getting antibiotics and grateful for the online health information that advised me to ‘call my doctor.’ The effects of Lyme’s disease added to my haste to follow the advice.

I realized through this experience that one of the most important things for us to do when communicating about health is to find out what signs or symptoms go along with a condition. So, my challenge to you is to identify a condition that you feel at risk for and then identify through an internet information search the symptom or sign that goes along with diagnosing the condition. Be specific. For example, chills and muscle aches go along with Lyme’s disease but they fit a lot of things. The bull’s eye rash…that is a very specific clue to the condition.  

Share what you learn here…

Why don’t we talk about ‘health’ when communicating about our health?

img_0109June 11, 2010

A lot of attention is given to patient stories. Most online health sites have a link to patient stories. Why? Often because the stories make content more ‘real’ than numbers and statistics alone do.

When we tell our stories, we can describe how we feel, what matters in our life, things about family, what kinds of things we do for fun, and how we earn a living. Implicitly, we talk about these things because we value our good health, and being healthy comprises one important goal. But being healthy often needs to be adapted to our family, recreational, and occupational lives. And so, we talk about these topics, implicitly hoping for conversation about how to adapt to possible health risks while sustaining these other areas of our lives…

What is math anxiety and what’s it got to do with my health?

117_1754March 16, 2010

Math anxiety is the tendency to feel anxious at the thought of doing math. This feeling may happen when faced with making change, calculating a tip for the waiter or waitress, balancing a checking account, figuring out how much of an over the counter medicine to take, or adding up how many calories or other nutrients food contains. Not surprisingly, if we feel anxious about these everyday tasks, the prospect of trying to understand health statistics seems even more daunting and causes even greater anxiety.

Math anxiety causes people to avoid situations that might lead to the feeling. In other words, if math makes us feel anxious, we avoid numbers and statistics and any situation where we might have to face dealing with math. Of course, such avoidance means that we miss opportunities to practice math and succeed, which would reduce our anxiety and increase our confidence in our ability to do math.   

This reality is particularly alarming when it comes to our health. To make informed decisions, we will probably have to consider some information that is presented as health statistics. It may be information about our risk for a disease, or it may be information about our benefit from a treatment. In either case, it is information that would help us make a more informed decision.

What is the solution? Don’t avoid math. Make the extra effort in whatever situation it might be to understand the  statistics and practice the math. In the end, it will pay off. Make the extra effort to be sure your doctor knows you want to know the numbers and what they mean. Make the extra effort to be sure that your local school system is providing opportunities for students to practice math, reduce, their anxiety, increase their confidence in doing math, and improve their skills…

Do we want doctors to tell us if we have advanced cancer?

117_1755February 18, 2010

In 2002, Hisako Kakai published an article in the journal, Health Communication, about preferences for disclosure of a cancer diagnosis. Dr. Kakai indicates that in Japan, a direct communication style is usually preferred when it comes to disclosing one’s personal diagnosis of cancer. In other words, people want to be told they  have cancer. However, an indirect communication style with no disclosure, or an ambiguous disclosure to the patient was preferred for a family member. The article raises many interesting communication and ethical issues.   

A serious diagnosis raises the question, ‘how do we deal with uncertainty?’ Communication plays a big role. It points to the reality that we often are not good with dealing with uncertainty. We frame uncertainty as ‘bad’ and let uncertainty overtake everything good that might be going on in our lives. This relates to how we communicate about a serious health condition. It also relates to how we communicate about the economy, about security, and about an endless number of issues that equal being — human.

The message communicated often to us is, ‘work hard and it will pay off’ — with payoff crossing a spectrum from health, relationships, and wealth. The message, ‘life is uncertain. Work hard at your relationships and school and work, and take satisfaction in the fact that you worked hard’ — is communicated less often, if at all. And it shows up in our inability to deal with uncertainty, our obsession with …reducing the uncertainty.    

Should the goal in communicating be to reduce uncertainty? When it comes to our health, that may not always be the best aim. If we can learn to manage the uncertainty of a diagnosis, we may be better able to live our lifes as someone living with cancer or heart disease or diabetes. If we make the diagnosis a more integral part of our being and identity, we may communicate in ways that define us to others as being disabled rather than living with a disability, diabetic rather than managing life while living with diabetes, and so on.  

Even more surprising, when we focus on managing our uncertainty as a part of life, we may even discover that there are times when we communicate to increase uncertainty. Instead of being certain that our future, our health, our well-being are uncertain and that is a bad thing, we can use uncertainty as a way to promote hope. In our own research, Ben Cairns and I found that this was particularly important for people who have newly experienced spinal cord injuries and their family members. ‘Will she walk again? Will he be able to do things for himself? Can she sit up on her own? Can he feed himself?’ Not knowing offers people living with the injury and their families and friends the hope that they might do these things again. 

Communicating to increase uncertainty about a diagnosis thus gives some time to adapt to a diagnosis. And that may be the best and more ethical way to communicate about an advanced cancer diagnosis as well. Not telling so that a patient does not know a true diagnosis may seem to offer a way to manage a serious diagnosis and thus to reduce uncertainty. Telling and acknowledging that the diagnosis is serious, even very serious, but that predicting exactly when the end-of-life will happen is uncertain may give some time to adapt to the diagnosis and some hope that important things that have not been said can be…

…a lesson in Dr. Maureen Keeley’s award-winning book, Final Conversations that has been shown to be so important for those who know that they are dying and the loved ones they will leave behind.

How fear appeals affect our motivation to practice healthy habits?

A winter walk

February 7, 2010

Fear is something most of us would rather not experience. Especially when it comes to our health. Yet, so much communication about health aims to make us fearful. Why is that?

Over time, research has shown that fear can be motivating. Because we don’t want to be fearful when it comes to our health, we may take action. That is, if we know how and believe the action will actually benefit our health.

The problem with too many fear appeals aimed at our health is that they do not fulfill the task of telling us what action to take, why the action will  be effective, and how we can develop the skills or gain the resources to take the action.

Take the example of skin cancer.  Most of us know that too much exposure to the sun can cause this deadly disease. We also know that some sun or UV exposure helps our body make vitamin D. So how much sun is too much sun? What if we like to stay healthy by being outdoors in the sun? What if our job requires us to be in the sun? An effective fear appeal communicates about these issues and doesn’t just make us fearful about being in the sun.

So if communication about health makes you feel fearful, look for the response recommended to reduce the threat. If the message doesn’t contain that information, it’s not a very good message. But at least you will know that what to look for to control the danger posed in the message and your fear as well. A response to the threat and ways you can carry it out. 

Until next time, talk about health with the ones you love. It really might be a matter of…life and death.

What is race-based medicine?

Winter afternoonJanuary 31, 2010

Medical research has shown that there are some patterns linked to racial group categorization in how some medicines work. Some medicine may metabolize faster or slower for some racial groups–in general. Lower does of some medicne may be required for treatment of members of some racial groups–in general. Similar patterns have been observed when comparing how men and women respond to some medications or therapies–in general.

What’s wrong with talking about race-based medicine? 

First, stereotypes emerge from communicating about any group as if every member of the group behaves and responds in the same way to anything. Not everyone in the group will respond as suggested.

Second, it may seem to suggest that others who are not members of the racial group are less at risk for a condition. If we are a member of a different group, we may distance ourself from feeling at risk for the condition and socially distance ourselves from those who are at risk. This may happen because communicating the medical research that finds members of a particular group seem likely to respond in a particular way may seem to suggest that anyone not mentioned is not at risk. If, for example, efforts are made to commmunicate about a particular group’s response to treatment for heart disease becomes the focus of advertisements aimed at selling the treatment to members of the group, the unintended message may be, ‘They aren’t talking about me so I have less risk for heart disease.’ When communicating about therapies for men, for example, women may have long assumed that they were not a risk for heart disease, and that, of course is not true.

Third, communicating about race-based medicine may unintentionally contribute to the formation of stereotypes. As shorthand, classifying someone as a member of a group reduces our uncertainty about how we expect he or she will ‘be.’ As a result of such communication, we may, for example, form views that all members of a particular racial group are at risk for a particular health condition.     

Finally, stereotypes of others and our own feelings of social distance from them often forms the foundation for stigma…our feelings of stigma about people and conditions, and our behavior toward those we consider to be members of a stigmatized group.

In sum, communicating about race-based medicine must be done with care to achieve valuable health outcomes and to limit harmful social outcomes.

Who is the source of that information about health on the internet?

119_1916January 19, 2010

Surveys show that most of us go to the internet to search for health information and we do it fairly often. I was reminded of that as I had one of my infrequent flair-ups of pseudogout.  It has been years since I’ve had the pain and swelling in my knees and this time it affected my fingers, my wrists, and even my back. And it didn’t go away after a few days. So I went online. And I found lots of information. 

How we search for health information on the internet and what we do with the information once we have it is likely to predict whether the information is going to help or harm us. We can conclude that we are not at risk based on the information and be wrong. We can conclude that we are at risk based on the information and also be wrong. So a good place to start thinking about health information found on the internet is to consider the source of the information.

First, consider the motivation of the source. In the broadest sense, .com sites are commercial, while .org sites identify organizations, and .gov sites come from the government. We usually start with a search engine such as Google to seek answers to our questions. When I did, Google health came up as the first link to information. With so many people searching for health information, I guess it isn’t too surprising that the owners of a search engine like Google might want to get in on the act…  

Second, consider the expertise associated with a site. Just ‘who’ is the author of the content you are reading and applying to your health? Is it a doctor or a nurse or a physical therapist? Is the doctor speaking on behalf of research or based on experience as a doctor? Is the information just presented, so the source is just the internet with no way of knowing if there is medical research to support the claims, particular researchers presenting the claims, or doctors supporting the research conclusions. I followed the Google health link and I searched for information about the expertise. I found some information at the bottom of a loooooooong page of information. But I couldn’t trace it back to any research. So I couldn’t find out much about where all the conclusions were coming from. Health communication researchers find this to be the case time and again. Not just on the internet. In newspapers, magazines, and broadcast news reports, the expert source on which information is being based is too seldom mentioned.

Third, what part of the information is the author of the content emphasizing, and what part is not being discussed? Is the author providing information for an organization that wants them to present a particular point of view? So, they might be describing the benefits of getting care at the organization whose site they represent but not tell you that it cost more than your insurance is likely to pay. Or, they might be telling the benefits related to one type of treatment for the drug company who has paid for the site you are reading, and they likely believe in those benefits, but there may be no discussion of the risks for the treatment. So, consider not only what content is included in the information but what content might be missing as well.

Doing so should help to make the information we find useful and help us to frame additional searches for more information to fill in the missing content…

Why don’t we ask doctors to clarify information when we don’t understand it?

January 15, 2010

I’ve done it. Have you? Walked out of the doctor’s office scratching your head, telling your waiting family member or friend, or running to the nearest computer to get online…and figure out what the doctor was talking about. Why don’t we just ask?

First, it is a bit embarrassing if the doctor says something and doesn’t ask us if we have any questions. It seems like we should know what is going on. So, we don’t ask because we feel embarrassed that we don’t understand. These days, I try to ask myself, “Do I literally want to ‘die’ from embarrassment?” If I don’t understand and I don’t ask a question, what are the chances I could…fail to follow advice, fail to understand my diagnosis, and well—harm my health… 

Second, we have to admit to ourselves that we don’t quite understand what’s going on. Cholesterol called good cholesterol and bad cholesterol…what does that mean? Isn’t it all bad?  If I at least ask the doctor to spell it or write it out, I  find that most of the time, I get more information and I get it reinforced in writing.

…two ways to help myself out when I don’t understand……

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