April 20, 2011 GUEST BLOG POST by Caroline Gilson
Over the years, the desire to be tan led to use of tanning beds. Somehow, tanned skin is seen to be sexy and attractive. As many people have continuously begun to be “addicted” to tanning beds, their skin has been put in a dangerous environment.
Tanning beds have a different type of UV rays called UV-B rays. UV-B rays are more harmful to the skin than the sun’s UV rays.
The dangers of tanning beds have caused the need for educational programs to educate the public about the health concerns involving tanning beds. Research studies have been done to find out the best way to communicate about the tanning beds. One study in particular looked at the use of narratives, and statistics. (http://www.springerlink.com.ezaccess.libraries.psu.edu/content/
This particular study discovered that both statistics and narratives could be effective in educating individuals about the dangers of tanning beds. Specific stories about real life people seem to grab people’s attention. Statistics about tanning beds on top of narratives help with persuasion and education about tanning beds.
The research has been done and now it is time to effectively educate the public about the risks of tanning beds. Hopefully, through health communication, society will make better health decisions…